Activision are ramping up their promotional blitz with an awesome Call of Duty: Black Ops live-action trailer that’s touted as “a dramatization of what it’s like to play the game”.
Called “There Is a Soldier in All of Us,” the new 60-second ad uses no footage of actual game-play. Instead, it stars people representing different walks of life — a businesswoman, a hotel concierge, a Best Buy worker, a fast-food employee and two celebrities, NBA star Kobe Bryant and talk-show host Jimmy Kimmel — all shooting genuine weapons to music of the Rolling Stones.
Each of the actors in the spot is also a gamer in real life, including the celebrities. “Kobe Bryant is a huge Call of Duty gamer, and Jimmy Kimmel has been introduced to the franchise by his son who is also a Call of Duty enthusiast,” said Brad Jakeman, exec VP-chief marketing officer and chief creative officer of Activision Publishing. In the spot, Mr. Bryant smiles while shooting a round, while Mr. Kimmel struggles to shoot a rocket-propelled grenade launcher, meant to convey his newness to the hobby.
You’ll start seeing the ad on your TV this Sunday during NFL broadcasts, after which it will air largely during live sports, prime-time and late-night shows.